What is Software Product Strategy?

Product strategy is your guide to developing the ideal product, ensuring that every feature contributes to achieving your goals and those of your users. It allows you to focus on what really matters. Without a strategy, your efforts will be scattered and lost in unprofitable initiatives. 

Thanks to strategic collaboration between product designers, developers and POs, Nexapp is able to continually deliver small increments and quickly gather feedback from users. This feedback proves invaluable in ensuring that we work on the most impactful elements, identify bugs quickly and accelerate the delivery of value to users.

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3 Essential Elements of a Software Strategy


In-Depth Understanding of Needs

It all starts with the user problem we're trying to solve. If there's no problem, there's no product. We also have to be very conscious of the return on investment we're trying to generate. 

Using Data for Decision-Making

It's not always easy to find representative data to make decisions that impact product success. We're constantly working with assumptions, and validating them with data takes us one step closer to success.

Continuous Iterations and Adjustments

The problems we seek to overcome and the criteria for success may evolve over the course of the project, reflecting the dynamic nature of software development. We therefore adapt continuously while remaining aligned with the initial vision we had previously established.

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Meet Your Users' Needs

To create the right product, it's essential to put the user at the center of every decision.  By asking the right questions at the very beginning of a project, and by working closely with our customers, we gain an in-depth understanding of the user's context and objectives. The result is strategic planning that will have a major impact on the smooth running of the project. To find out more about our approach, visit our Product Sprint page.

What's more, thanks to the continuous deployment of small iterations throughout the project, we can validate with users that the features developed meet their expectations in a simple and effective way. It's this ongoing strategic validation that ensures Nexapp develops the right product for its customers.

To create the right product, it's essential to put the user at the center of every decision.  By asking the right questions at the very beginning of a project, and by working closely with our customers, we gain an in-depth understanding of the user's context and objectives. The result is strategic planning that will have a major impact on the smooth running of the project. To find out more about our approach, visit our Product Sprint page.

What's more, thanks to the continuous deployment of small iterations throughout the project, we can validate with users that the features developed meet their expectations in a simple and effective way. It's this ongoing strategic validation that ensures Nexapp develops the right product for its customers.

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Prioritize Features That Meet Objectives

The absence of a clear strategy can lead to scattered efforts, inefficient use of resources and unnecessary expenditure. At Nexapp, we establish a rigorous hierarchy of opportunities and assumptions based on their potential to contribute to the achievement of objectives. This exercise enables us to build a list of priorities to be developed from the very beginning of the project to deliver maximum value quickly.

Avantages

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Diminution temps de livraison

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Diminution temps de livraison

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Diminution temps de livraison

Prioriser les fonctionnalités qui atteignent les objectifs

Need help to be more strategic in your software development projects?

Continuous Adaptation

Continuous discovery and delivery approaches are proving highly effective in custom software development. By constantly making small deliveries to users, we quickly obtain their feedback.

This feedback is invaluable in identifying which features contribute to the achievement of objectives. This way, we save time and money while effectively adapting the software to market needs.

Benefits :

Consistent alignment with users

Quick validation of ideas

Quick time to market

Risk Reduction

Eliminate unnecessary features

Greater cooperation between teams

Continuous improvement

Reduced stress on teams

Reduced employee turnover

Optimized return on investment

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What Sets Us Apart

What's the difference between delivering a product and delivering the right product?

At Nexapp, the right roducts is the one that has the greatest impact and value in the lives of our customers and their users, right from the very first interactions.